As published in my previous post, we just launched an ad campaign called Life without Walls featuring a lot of user generated content where people basically say “I am a PC”.
The main page for the campaign is http://www.windows.com
I find this campaign to be very inspiring and very clever and here is why…
Very inspiring
I love the fact that this is all about people, who and what they are and what they enjoy in their lives. It is about inclusion and sharing, not about exclusion, not about saying “I’m better than you are”.
I am a strong believer that everyone is unique and that this uniqueness should be celebrated and everybody’s passions are important in their own right and nobody should tell anybody else how to live their lives.
Very Clever
It allows people to express themselves and makes them being part of the campaign. What anybody can do is to upload a photo or a video of himself describing what they love to do and (after it has been approved to prevent inappropriate content) it will be published on the wall (and you can see my own photo here and by the way the Silverlight application that powers the wall, is really cool)
Now, what is even cooler is that the photo or video will be featured in the banners that will appear over the web and people will receive a personalised link that will ensure their own photo/video is featured when the see one of the banners!!!
For example, check out mine which today features me on the MTV.com homepage… sweet!!!!
I am now planning to upload a video and hope it will be shown on the big screens in Times Square, New York…
So, if you are a PC like us… feel free to join in if you want or just come and check us out!!!
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